3DIcon's commercialization strategy includes licensing, co-development, distribution, and direct sales. Through this multi-pronged approach, the company varies its commercialization approach based on the specific product or technology in its portfolio.
The company's CSpace® technology, which continue to progress through milestones in its development stages, is best suited to licensing or co-development with large, well-funded partners who may have complimentary products and sales channels that can be leveraged to the benefit of 3DIcon's technologies.
Pixel Precision®, as a fully-developed software product ready for sale to a focused market, will be offered through direct sales by the company and well distributors. 3DIcon has begun demo of the product to qualified customers in November of 2007 and anticipates sales in the first quarter of 2008.
In addition to commercial applications, 3DIcon also launched a federal outreach program which is designed to attract federal research funding for 3D technologies that may have applications in homeland security, military and intelligence. The company may therefore be in a position to generate revenues from sales to federal, state and local governments.